Brand & Community Building
Manage overall social media strategy process, including project schedules, Ad budgets and reports; prioritize and traffic multiple projects. Identify, analyze and understand target audiences and their specific communication needs – and develop effective messages for those audiences. Respond to rapidly changing business needs and specialities.
Develop effective strategies and comprehensive communication plans to promote the company specific business objectives and manage emerging issues. Provide strategic communications counsel that supports the success of individual projects as well as divisional and/or enterprise goals.
Establish specific performance measures that assess the effectiveness and impact of communications plans. Develop appropriate communication deliverables in support of internal communications and digital public relations. Research, refine, analyze, and make use of relevant information in preparation of communications.
My hands have experience with responsibilities
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Community Building & Management
• Moderate all user-generated content in line with the moderation policy for each community
• Digital Copywriting
• Email marketing
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• SEO onsite/offsite
• Social media optimization
• Crisis Management
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