Areti Vassou Interview

Areti Vassou Interview

Tell us Your Story

Has been quite an adventure! Being around so memorable people for Ideadeco’s Interviews I had the pleasure to discover stories and accomplishments that have literally changed my life. Some of the questions have made them smile, others have made them think a bit longer, but the same question made all of them take a deep breath of long silence. That would be question number 9.

As expected it was the cornerstone for oops-maybe-it-is-a-bad-idea moments for everyone, including myself, too. It was less about discomforts and more about readiness to face this basic truth in public. Everyone politely asked if they could skip number 9. Apparently, with some extra waiting time, they were ready to answer it under one condition: “Areti, I want to hear your response, in this!!!”

A promise is a promise. Here are my answers… Enjoy the ride!

October 2017

Read Areti Vassou Interview at Ideadeco


Everything is Doable by Areti Vassou Ideadeco

Everything is Doable – Areti Vassou Ideadeco

Areti Vassou CV

Digital Marketing Communications Manager

On top of Digital Marketing

Handling responsibilities for:

  • Social media management (Facebook, Twitter, Instagram, Tumblr, Pinterest, SnapChat, Blog, Destination Application etc).
  • Digital content management (manage CMS of websites)
  • Monitor online advertising campaigns, website performance, social media channel performance.
  • Optimize Website and all digital sales channels.
  • Find opportunities for cross-channel campaigns.
  • Statistics and digital sales’ reporting.
  • Coordination and development of newsletters.
  • Monitor Google Analytics and make recommendations.
  • Monitor search engine optimization (SEO) process.
  • Ongoing monitor of markets and sources.
  • Maintenance, management and analysis of visitors database.


Ready to create:

  • Unique, engaging content (photo, video, text).
  • Weekly social media calendar.
  • Business storytelling
  • Digital Copywriting

Like to Wear Many Hats 

  • Have 10+ years experience in Digital Marketing: Social Media Performance Marketing, Google AdWords, Google Analytics, Email Marketing, KPI’s monitoring.
  • Create, curate and manage content on a daily basis across all social media channels
  • Be extremely analytical and data-driven.
  • Possess strong written and communication skills.
  • Have a passion for new digital trends, be creative, think outside the box.
  • Be frugal – make sound decisions on budget and know to allocate accordingly.
  • Fluent in English and Greek.
  • Wear many hats – be able to provide wherever needed.


→Check out real-time social media activity strategy

Areti Vassou CV

Brand Manager

Brand & Community Building

Manage overall social media strategy process, including project schedules, Ad budgets and reports; prioritize and traffic multiple projects. Identify, analyze and understand target audiences and their specific communication needs – and develop effective messages for those audiences. Respond to rapidly changing business needs and specialities.

Develop effective strategies and comprehensive communication plans to promote the company specific business objectives and manage emerging issues. Provide strategic communications counsel that supports the success of individual projects as well as divisional and/or enterprise goals.

Establish specific performance measures that assess the effectiveness and impact of communications plans. Develop appropriate communication deliverables in support of internal communications and digital public relations. Research, refine, analyze, and make use of relevant information in preparation of communications.

My hands have experience with responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Community Building & Management
• Moderate all user-generated content in line with the moderation policy for each community
• Digital Copywriting
• Email marketing
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• SEO onsite/offsite
• Social media optimization
• Crisis Management


→Check out real time social media activity strategy